CONTEMPORARY NEW LONDON FLAGSHIP STORE OPENS FOR LEMA
Furniture brand Lema, one of the protagonists of ‘Made in Italy’ worldwide, has opened its first company-owned flagship store, located at 183 Kings Road, London, England.
Founded in 1970 by the Meroni family, who remain at the helm to this day, Lema has a strong tradition of Italian manufacturing. A regular exhibitor at the Milan Furniture Fair, Lema, under the art direction of designer Piero Lissoni since 1994, specialises in high quality, design-led furniture.
The Kings Road flagship store is designed by Piero Lissoni and has been conceived to stage the two main identities of the group, Lema Casa and Lema Contract. These two manufacturing realities represent two separate but interconnected pillars of the Lema brand, united by a common thread: the culture of know-how, tradition and innovation that has always defined the essence of Italian design and the unique world inhabited by Lema’s collections.
The London flagship store marks a significant international investment that follows other recent openings in New York, Miami, Los Angeles, Beijing, Taiwan and Melbourne, markets in which ‘Made in Italy’ is recognised.
“The Lema flagship store in London is much more than just a showroom; it functions both as a furniture store and as a bespoke design atelier. I have tried to preserve the idiosyncrasies of the existing building, in consideration of both its local surroundings, and its location within the UK’s capital. We adapted the original space adding new details, and we softened its industrial look with a sculptural staircase, in white steel and unpolished oak wood, which embodies both everyday life, and architectural project,” said Piero Lissoni.
Images courtesy of Lema